Maybe she's born with it!
| by Anonymous | reply 1 | June 14, 2022 9:52 PM |
I'd heard this. I hope they can turn it around. Revlon has high quality products.
| by Anonymous | reply 4 | June 14, 2022 9:54 PM |
Your bargain bin dye job isn't fooling anyone, R4.
| by Anonymous | reply 6 | June 14, 2022 9:56 PM |
[quote]Because you're worth it!
No, because they're worthless.
| by Anonymous | reply 7 | June 14, 2022 9:57 PM |
There's too much of this shit everywhere, and it's ruining the world and giving people cancer.
| by Anonymous | reply 8 | June 14, 2022 10:01 PM |
I wonder if it's actual performance in the market, which it obviously could be, or if sales are "fine" but somewhere along the way they took on more debt and couldn't deal with it. Or a hedge fund or other investors got involved who know nothing about cosmetics and acted based solely on manipulating the stock price.
"Stick to the fundamentals. That's how IBM and Hilton were built."
| by Anonymous | reply 9 | June 14, 2022 10:04 PM |
Flex X offered Extra Body.
Offsite Link| by Anonymous | reply 10 | June 14, 2022 10:06 PM |
I blame Jeffree Star, Kylie Jenner and other influencers who have launched their own brands of all kinds of things. Does the kids today even know what Revlon is?
| by Anonymous | reply 11 | June 14, 2022 10:07 PM |
Lipstick sales must have plummeted during the pandemic.
| by Anonymous | reply 12 | June 14, 2022 10:08 PM |
[quote] I blame Jeffree Star, Kylie Jenner and other influencers who have launched their own brands of all kinds of things. Does the kids today even know what Revlon is?
No one buys Kylie Jenner or Jeffrey Star products. I've never seen either in shops. Just because someone says they are making money on Twitter doesn't mean they are actually selling anything.
| by Anonymous | reply 13 | June 14, 2022 10:11 PM |
My sister buys Jeffree Star stuff, but she's 45, not exactly one of the "kids today"
| by Anonymous | reply 14 | June 14, 2022 10:13 PM |
I think people really do buy Rihanna's Fenty cosmetics, but I don't think it's anywhere near enough to sink Revlon. I really do wonder what happened. Where did Revlon fall on the low end to high end spectrum? Of did they have products at across the spectrum?
| by Anonymous | reply 15 | June 14, 2022 10:14 PM |
They have a high debt load according to this article. While the Revlon brand is well known and trusted, a lot of their other labels are no longer popular or relevant. Elizabeth Arden? Elizabeth Taylor? Mitchum? Those are brands that you see in Dollar General in the "gifts" section.
Offsite Link| by Anonymous | reply 16 | June 14, 2022 10:18 PM |
Makeup should be relegated to stages, film and tv sets and larping/discoteques.
| by Anonymous | reply 17 | June 14, 2022 10:22 PM |
My mom always used Covergirl, I use Maybelline concealer to cover up dark circles (as a guy!). Revlon is a hair dye, a really bad one.
| by Anonymous | reply 18 | June 14, 2022 10:23 PM |
R15 Revlon is sold in drugstores, therefore low end.
| by Anonymous | reply 19 | June 14, 2022 10:23 PM |
I could have sworn Estee Lauder bought Revlon decades ago.
| by Anonymous | reply 20 | June 14, 2022 10:25 PM |
Revlon needed to back a few brands in the mid-luxury segment and they didn’t. They basically have Revlon, Elizabeth Arden and a couple of additional drugstore brands like Coty. This doesn’t cut it in the beauty market today.
| by Anonymous | reply 21 | June 14, 2022 10:28 PM |
I worked for Revlon back in the 80s when Ron Perelman bought the company he saddled the company with so much debt they almost went under. He tried to rob the retirement funds and almost bankrupted the fund but it was separated from the company and has been operated as a separate entity. I'll assume that the corporate debt has grown larger since e then.
| by Anonymous | reply 22 | June 14, 2022 10:30 PM |
I made out just fine, bitches.
| by Anonymous | reply 23 | June 14, 2022 10:32 PM |
And you probably didn't even wear Revlon, Ellen.
| by Anonymous | reply 24 | June 14, 2022 10:40 PM |
They just need to rebrand as Revlon+
| by Anonymous | reply 25 | June 14, 2022 10:57 PM |
They ruined their fragrance brand through inattention. Miraculously, Ciara (1973) has survived through all the reformulations and cheapening to still smell pretty damned good. Excellent, in fact. For 10 bucks or so. There is a Charlie or two that survived the reformulations intact. They used to make solid and popular fragrances and just gave up.
| by Anonymous | reply 27 | June 14, 2022 11:09 PM |
Globally Elizabeth Arden is still respected, and they keep all their product lines freshly updated.
| by Anonymous | reply 28 | June 14, 2022 11:11 PM |
Unlike Charlie, they may not be here to stay!
| by Anonymous | reply 29 | June 14, 2022 11:16 PM |
Revlon lipsticks are pretty good.
| by Anonymous | reply 30 | June 14, 2022 11:19 PM |
“Worth it” is L’Oreal and “maybe she’s born with it” is maybelline (also Loreal). Revlon is basic and has no tag lines
| by Anonymous | reply 31 | June 14, 2022 11:20 PM |
R27 -- and, Victoria's Secret STOLE their Fire and Ice to make Amber Romance. Agree, Ciara is still great and so is Charlie (original- blue) and Charlie White.
R31 They were supposed to be bringing back, "Be Unforgettable" from the 80s. And they should bring Cindy C back.
| by Anonymous | reply 32 | June 14, 2022 11:21 PM |
[quote] I use Maybelline concealer to cover up dark circles (as a guy!)
R18 "maybe he was born with it maybe it's Maybelline", guess Maybelline wasn't lying in their commercials, lol
| by Anonymous | reply 33 | June 14, 2022 11:29 PM |
Some Revlon brands: Elizabeth Arden, Almay, Juicy Couture, Britney Spears Fragrances, Christina Agularia Fragrances, CND, Cutex, American Crew, Elizabeth Taylor Fragrances, Jon Varatos, Allsaints, Sinful Colors, Mitchum, Charlie, Giorgio Beverly Hills, Grey Flannel, Jean Nate, Curve, Halston, Alfred Sung, Jennifer Aniston, Pure Ice, Mariah Carey
| by Anonymous | reply 34 | June 14, 2022 11:29 PM |
Sad news. Where am I going to buy my Rum Raisin lipstick and the best red hair dye on the shelf?
| by Anonymous | reply 35 | June 14, 2022 11:34 PM |
Who knows the black-lace thoughts you think while shopping in a gingham frock?
Offsite Link| by Anonymous | reply 38 | June 14, 2022 11:44 PM |
R34, most of those brands are dead
| by Anonymous | reply 39 | June 15, 2022 12:33 AM |
Elizabeth Arden, Britney Spears, Christina Agularia, Elizabeth Taylor, Mariah Carey still move fragrances. Britney Spears brand still introduces new fragrances. As I said above, Elizabeth Arden sells well - makeup and fragrance.
| by Anonymous | reply 40 | June 15, 2022 12:44 AM |
From what I've heard Elizabeth Arden has been struggling in the past few years. I know the Britney Spears fragrances sell but when was the last time anyone bought a Mariah fragrance?
| by Anonymous | reply 42 | June 15, 2022 12:45 AM |
I think Mariah's last frag was about a decade ago so its probably winding down yeah.
| by Anonymous | reply 43 | June 15, 2022 12:55 AM |
Elizabeth Arden beauty products are middle market and sold in department stores in Europe. Not cheap. But their clientele must be ANCIENT. They have several popular lines of fragrance that are good and inexpensive and not just for old hags. These lines introduce flankers every year. It must be a tough market, though.
| by Anonymous | reply 44 | June 15, 2022 1:00 AM |
WHET our resident DL cosmetics pro? I think her name was MakeUp Girl ... or Skin Girl.
| by Anonymous | reply 45 | June 15, 2022 1:01 AM |
Many average youngsters buy their fragrance at fast fashion shops especially Zara - and Zara's frags are good for them. LUSH sells frags. And there is all the low end designer stuff. Many celebrity frags aren't doing well apparently. The big money was perhaps a decade ago.
| by Anonymous | reply 47 | June 15, 2022 1:03 AM |
SJP made a LOT Of dough and her frags are well respected.
| by Anonymous | reply 48 | June 15, 2022 1:04 AM |
serious question: who actually buys a Britney Spears "fragrance?"
| by Anonymous | reply 49 | June 15, 2022 1:07 AM |
R49, they are bestsellers although I personally don't know anyone who has one
| by Anonymous | reply 50 | June 15, 2022 1:08 AM |
all ages are into Britney Spears. She's been around a long time. Her fragrances aren't jokes. Professionally "nosed" and were creative in each genre. The problem nowadays is forced reformulations are destroying a lot of heritage fragrances and often only the entirely newly composed fragrances made from the get go with the new, permitted molecules, smell good. Britney's "Fantasy" came out in 2005, a fruity gourmand - SWEET - and it was a best in class and smell good for that genre. Now, not so much. Ariana Grande has captured this genre with new fragrances based on new molecules - Cloud for example - very well respected and big seller. Not even cheap.
| by Anonymous | reply 52 | June 15, 2022 1:12 AM |
After Perelman bought the company he cheapened all the department store brands by allowing them to be sold in drugstores and middle level department stores the high end department stores kicked all the Revlon brands out which was very bad for sales and the brands image. Plus he sold off some of the more profitable brands such as Princess Marcella Borghese to help pay the the high debt load from his buyout. Consumers thought this brand was high end brand made in Italy but it was produced in the companies Phoenix, Arizona plant.
| by Anonymous | reply 53 | June 15, 2022 1:16 AM |
I buy some drugstore products and some funky stuff from Ulta and some department store products. Revlon is one of the most boring brands out there. They need some kind of image change, or some celebrity tie in, or something. Yes, lipstick sales must have dropped off almost completely. I stopped wearing foundation and blush and lipstick unless I have to be on Zoom for a parent teacher conference. Eye makeup is all that matters anymore.
Revlon hair color seems boring too. I really don't know what the problem is. Boring packaging? Not enough ads? I'm sure I could fix it if they hired me, but that won't happen.
| by Anonymous | reply 54 | June 15, 2022 1:17 AM |
[quote]No one buys Kylie Jenner or Jeffrey Star products. I've never seen either in shops. Just because someone says they are making money on Twitter doesn't mean they are actually selling anything.
I watch another "beauty" youTuber, Simplynailogical, and she has talked about this. Selling in drug stores is a money loser. Why would you want to give a cut to CVS/Walgreens when you can sell it online directly to your millions of youTube/Instagram/Tiktock followers? Especially since these followers will pay a premium because they are often frantically devoted.
You are incorrect, they are making enormous amounts of money.
| by Anonymous | reply 55 | June 15, 2022 1:26 AM |
They lost to better more dynamic cheap brands. Maybelline keeps it really young and fresh. And many products are good. So if you aren't satisfied with Maybelline and want to move up in price you go to designers that retained their lustre or you go to sexy newer brands than Revlon.
| by Anonymous | reply 56 | June 15, 2022 1:26 AM |
I'm looking for a vintage bottle of Red Door parfum. But I want to pay nothing, not 100 bucks. The class of people selling vintage online is deplorable. Liars and grifters. But this will come to me, one day, perhaps. I'll stumble over a bottle at some point.
| by Anonymous | reply 57 | June 15, 2022 1:32 AM |
I like the City Shield sunscreen from Elizabeth Arden. It’s about $55. The 8 hr cream is great for abrasions and chapped lips.
| by Anonymous | reply 58 | June 15, 2022 1:35 AM |
Ariana Grande's perfumes have surpassed Elizabeth Taylor's in sales. Ariana's Cloud perfume is the best-selling perfume of all-time at Ulta Beauty, which is the biggest beauty retailer in North America. Ulta sells a bottle of Cloud every 11 seconds. And the rest of her perfumes are insanely popular. She also had the top 3 best-selling perfumes on Priceline in 2021.
Offsite Link| by Anonymous | reply 59 | June 15, 2022 1:47 AM |
it's not a good company, bad products.
| by Anonymous | reply 60 | June 15, 2022 1:51 AM |
Everyone I know buys colourpop, Fenty and random brands from sephora. I have never met anyone who's bought Kylie or Jeffree stuff.
| by Anonymous | reply 61 | June 15, 2022 1:52 AM |
There is a very old book called "Fire & Ice", by Andrew Tobias. It is the story of Charles Revson and how he founded and grew Revlon into a giant. A great, fun read.
| by Anonymous | reply 62 | June 15, 2022 1:55 AM |
Rihanna is now worth $1.7 billion due to Fenty Beauty. It's a huge seller.
Ulta Beauty said during last month's earnings call that they doubled sales due to the introduction of Rihanna and Ariana Grande's beauty lines and the Olaplex haircare line. Those beauty lines have helped Ulta surpass Sephora as the top beauty retailer in North America.
Offsite Link| by Anonymous | reply 63 | June 15, 2022 2:14 AM |
I've heard multiple women remark that Fenty is actually good too. So people not just buying because it's Rihanna.
| by Anonymous | reply 64 | June 15, 2022 2:15 AM |
Fenty is really really good. I resisted for a long time because I thought it was in the same category of Kylie, Jeffree et all. It's a go to now.
| by Anonymous | reply 65 | June 15, 2022 2:17 AM |
There’s a lot of competition for cheap and mid priced cosmetics these days.
| by Anonymous | reply 66 | June 15, 2022 2:27 AM |
I’ve bought Savage Fenty underwear and lounge wear and it’s really good too. Rihanna knows who to work with.
| by Anonymous | reply 67 | June 15, 2022 2:27 AM |
I wonder how ugly most women would be without makeup.
| by Anonymous | reply 68 | June 15, 2022 2:29 AM |
^ And yet 100 years ago when it wasn't common for women to wear makeup they were still able to get straight men to have sex with them. Unlike you
| by Anonymous | reply 69 | June 15, 2022 2:39 AM |
The correct subtitle was “because their worthless”, OP
| by Anonymous | reply 70 | June 15, 2022 2:50 AM |
I buy mainly Sephora and Ulta make-up brands. Used to use revlon foundation, but I starting disliking the feel. There’s brands like NYX that are better and cheaper. Truthfully, the cosmetics industry is over saturated these days. I do use Revlon hair color 🙈 Not great, but it’s a habit. Even with that, I started to transition to using professional salon brands at home.
| by Anonymous | reply 71 | June 15, 2022 3:07 AM |
[quote] Rihanna knows who to work with.
Yes, French luxury giant conglomerate LVMH. They know what they’re doing and she was super smart to work with them. Ka-ching!
| by Anonymous | reply 72 | June 15, 2022 6:18 AM |
There’s a lot of competition even at the drugstore/low-end. Have used wet n wild, elf, Milani, NYX and they are competing strongly against higher-end brands. I personally buy foundation and powders at Sephora but will buy drug store brands for travel or when I forgot something. Revlon is not a brand I have considered though my friend swears by their lipsticks and glosses. There’s a lot of decent quality makeup in general (even Shein offers makeup now) so expect other brands to shut down if they don’t keep putting out new products.
| by Anonymous | reply 73 | June 15, 2022 6:44 AM |
They’ve done nothing to stay relevant in the beauty industry boom.
| by Anonymous | reply 74 | June 15, 2022 6:50 AM |
R61 initially, Kylie makeup was basically rebranded Colourpop - the formulations were done as a private label. I’m not sure if this is still the case, but interestingly Kylie Cosmetics is backed by Coty (A Revlon brand).
| by Anonymous | reply 75 | June 15, 2022 11:09 AM |
All designer fragrances and makeup are produced by the major cosmetic companies under license agreements and some are owned by the companies.
| by Anonymous | reply 76 | June 15, 2022 11:14 AM |
r68- I am a makeup artist, and I joke around saying when men wake up in the morning, after coffee, that's the best they're going to look. But this new generation likes wearing makeup, regardless of gender Lots of plastic surgery too.
| by Anonymous | reply 77 | June 15, 2022 11:51 AM |
This generation? LOL. Loud, tacky makeup was popular in the 80s. A lot of people getting plastic surgery are older
| by Anonymous | reply 78 | June 15, 2022 4:14 PM |
R77 is right. Make-up was always popular, yes, but teens and 20-somethings didn’t slop it on as much as that age group does today. YouTube make up gurus and also these influencers who’ve come out with make up lines like Kylie, JS, that other one whose name escapes me but was a sexual predator, etc... all have become multimillionaires off that demographic. Plastic surgery and fillers are also massive today, it was mostly unheard of for 20 years old to get PS except for nose jobs up until the 2010s. That’s why you have the Bella Haddads and Kylie Jenners who are 25 looking like 55. It’s not just celebs getting this stuff done.
| by Anonymous | reply 79 | June 15, 2022 4:40 PM |
Older women are more likely to have plastic surgery than younger ones
| by Anonymous | reply 80 | June 15, 2022 4:44 PM |
So many men of all sexual identities are wearing makeup today. One of the reasons that Revlon is going bankrupt is that they never had male models in their ads. The more upscale makeup brands sold at Ulta and Sephora feature men in their ads. Beauty companies that don't market to the growing male makeup market are losing out on millions in revenue.
| by Anonymous | reply 81 | June 15, 2022 4:58 PM |
I don't think Revlon's branding or image has embraced the youth market like Maybelline, Covergirl and to some extent, L'Oreal, have. Clinique went hard after the youth market. EL, not so much but they are trying to stay in the "middle aged but relevant" range like Lancome has. They need to work on their image and branding for cosmetics. For haircare, I think Revlon's doing just fine with their Colorsilk and hair brushes/appliances.
| by Anonymous | reply 82 | June 15, 2022 5:07 PM |
They restructured their debt with their bondholders last week. Basically they are kicking the can down the road, but for now, they are not declaring bankruptcy
Offsite Link| by Anonymous | reply 83 | June 15, 2022 5:28 PM |
R77 here. You would be surprised how many 20 year olds (men and women) get nose jobs, lip filler, and cheeks done. Sadly, the Kardashians influenced that a lot. Just go on the social medias, so many beauty/lifestyle influencers have those 3 “basics” done.
| by Anonymous | reply 84 | June 15, 2022 7:27 PM |
