Academy Sets New Oscar Campaign Rules After Controversies Involving Andrea Riseborough, Tom Cruise and Michelle Yeoh

The substantive updates and changes are noted below:

Clarification of rules regarding private events and gatherings.

Clarification of rules regarding general and direct communications to Academy members.

Clarification of rules regarding public communications, including on social media.

Clarification of rules for “For Your Consideration” screenings, Q&A sessions and panel discussions.

Expanded language on regulation violations and penalties, including the process for reporting and reviewing a violation. Some of the most notable changes include allowing private events and gatherings that have members, which the Academy does “not consider” FYC events. However, motion picture studios and companies are prohibited from funding, organizing, or endorsing such events.

Social media rules regarding referencing other competitors remain intact. Still, the Academy also put the kibosh on members or campaign teams talking about voting decisions or strategies, or referencing a motion picture meeting or not meeting the Oscars eligibility requirements, including the Inclusion Standards or theatrical distribution thresholds. In 2020, the Academy announced new diversity and inclusion requirements for best picture submission. As part of its Aperture 2025 initiative, the rules are now in effect for movies released in the 2023 calendar year that are being submitted for the Oscars top category. In addition, communications may not quotes or comments by Academy Governors not directly associated with the motion picture.